Built by tutoring operators, for tutoring operators.
We were the customer first. XHub started inside our own multi-campus tutoring group in Sydney — and like every operator we knew, we ran our enrolment team on six tabs and a personal mobile. So we fixed it for ourselves, refined it across five live campuses, and now we're packaging it for other operators.
We tried to fix it the normal way: more SOPs, more training videos, more weekly huddles. None of it stuck. The tools didn't talk to each other, the notes never got written, and new starters took weeks before they were useful on the phone.
So we built our own hub. One screen for the call, the captions, the AI suggestions, the notes and the outcome. We trained our own staff on it across all five BTA campuses. Enrolments went up. New starters got useful in week one.
Other tutoring centres asked if they could buy it. So now you can.
Operators, not theorists.
Runs BTA's tutoring operation across five campuses. Brings the operator's eye and the network of tutoring centres XHub is being built for.
Built the platform that BTA's call centre runs on. Owns the product, the integrations and the road from internal tool to commercial SaaS.
Day-to-day at BTA's call centre. Designs the workflows, scripts and training scenarios that XHub bakes into the product.
How we got here.
- 2024–2025Internal builds inside BTA — the in-house call workspace replaces a stack of softphone, notetaker and spreadsheet tools.
- Early 2026Live in daily production across all 5 BTA campuses. Every outbound enrolment call runs through it.
- Mid 2026Other tutoring operators ask if they can buy it. We package it as XHub for the wider tutoring industry.
What we won't compromise on.
Operator-first
Every feature exists because someone on a real enrolment team needed it on a real call.
AI that earns trust
We ship AI when it's reliable enough to recommend out loud, not because it's a feature line on a slide.
One screen, no context-switch
If your team has to open a second tab to do their job, we've failed.
Boring reliability
Telephony has to work every single time. We don't compromise on that for shiny new things.
Want to see it run?
Book a 20-minute walkthrough. We'll show you the workspace on real call scenarios.